And in Massachusetts of all places, where lottery sales always are in the top 2 or 3 in the country.
I suppose it was bound to happen somewhere though. Another way to make money. The lottery business is a $50 billion (with a B) business. Guess they need more money to give to cash starved states.
Anyway, this story comes courtesy of the Boston Globe.
Massachusetts Lottery have a new way to bring in cash, by selling ads on game tickets and monitors.
The Massachusetts State Lottery Commission approved a contract that will pay the Fenway Sports Group $10,000 a month plus a percentage of whatever advertising revenue the sports-marketing spin-off of the Red Sox is able to attract for the lottery.
Treasurer Timothy P. Cahill said he thought Fenway Sports Group would be more likely to attract advertising for Keno screens between games than for scratch tickets.
“I don’t imagine there’s a whole lot of space on instant tickets for advertising, but it would be an option if we could come up with something,” Cahill said.
He added that this is a good way “to increase revenues without putting billboards on the MBTA right-of-way or anything like that.”
The contract begins May 1 and lasts for one year, if the Legislature agrees to approve the funding for the fiscal year that starts July 1, covering the final 10 months of the contract.
The contract limits Fenway Sports Group’s commissions to $360,000 for the year.
God knows what’s next. But stay tuned.
GAMES WE PLAY:
The April 7 Mega Millions game offers up a $65 million jackpot.
The April 8 Powerball draw offers a $143 million jackpot.
and the April 10 Euro Millions jackpot is 41 million Euros, or about $55 million U.S.
Good luck, players around the world.